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ADAPTIVE BEAUTY. DESIGNED FOR REAL LIFE.

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    • Home
    • About Us
    • Services
    • Contact Us
    • Blog 
      • All Categories
      • accessibility
      • adaptive beauty
      • disability inclusion
      • inclusive design
    Black-and-white Belli Capelli Beauty logo featuring a minimalist line drawing of a woman’s face with a closed eye, beside the brand name in elegant lettering.

    ADAPTIVE BEAUTY. DESIGNED FOR REAL LIFE.

    • Home
    • About Us
    • Services
    • Contact Us
    • Blog 
      • All Categories
      • accessibility
      • adaptive beauty
      • disability inclusion
      • inclusive design
    • …  
      • Home
      • About Us
      • Services
      • Contact Us
      • Blog 
        • All Categories
        • accessibility
        • adaptive beauty
        • disability inclusion
        • inclusive design
      Black-and-white Belli Capelli Beauty logo featuring a minimalist line drawing of a woman’s face with a closed eye, beside the brand name in elegant lettering.
      • Our Journey Towards Inclusive Beauty

        Embracing Diversity in Every Shade and Style

        Introducing the Adaptive Beauty Design Standard (ABDS)
        August 6, 2026
        The Birth of Belli Capelli Beauty
        April 8, 2026 · inclusive design,adaptive beauty,accessibility,disability inclusion
        Redifining beauty through accessibility
        March 4, 2026 · adaptive beauty,inclusive design,disability inclusion,accessibility
        Innovating for Everyone
        February 6, 2026 · disability inclusion,adaptive beauty,inclusive design,accessibility
      • Meet Our Dedicated Founder

        Passion Meets Purpose in Advocacy

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        Founder & Visionary

        Ashley Canterbury is the Founder and CEO of Belli Capelli Beauty, an adaptive beauty consultancy working to make beauty products, services, and spaces more accessible for people of all abilities.

        With more than 20 years of experience as a hairstylist, makeup artist, and beauty professional, Ashley understands the confidence, creativity, and independence that beauty can provide. Her perspective changed after surviving a life-threatening automobile accident that resulted in permanent vision loss in her left eye. As she adapted to life with partial sight, she became increasingly aware of how often beauty packaging, tools, environments, and services are designed without people with disabilities in mind.

        Ashley founded Belli Capelli Beauty to help close that gap. Through one-on-one adaptive beauty consultations, accessibility audits, professional education, and the development of the Adaptive Beauty Design Standard, she helps individuals and beauty businesses create experiences that are more functional, dignified, and inclusive.

        Her mission is rooted in a simple belief: beauty should work for people, not the other way around.

      • Our Core Principles

        Guiding Us Towards Inclusive Beauty

        Accessibility

        We believe in creating beauty products and experiences that are accessible to everyone. Our focus on adaptive design ensures that all individuals can enjoy and engage with our offerings.

        Inclusivity

        Inclusivity is at the heart of our mission. We celebrate diversity in all its forms and strive to represent a wide range of beauty standards, ensuring that everyone feels seen and valued.

        Innovation

        Innovation drives us to continuously improve our products and services. We are committed to researching and implementing cutting-edge solutions that enhance the beauty experience for all.

        Empowerment

        We aim to empower our community by fostering self-expression and confidence. Our products are designed not just to enhance beauty, but to inspire individuals to embrace their uniqueness.
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      Contact Us

      689-206-4512

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