

Our Journey Towards Inclusive Beauty
Embracing Diversity in Every Shade and Style
August 6, 2026April 8, 2026 · inclusive design,adaptive beauty,accessibility,disability inclusionMarch 4, 2026 · adaptive beauty,inclusive design,disability inclusion,accessibilityFebruary 6, 2026 · disability inclusion,adaptive beauty,inclusive design,accessibilityMeet Our Dedicated Founder
Passion Meets Purpose in Advocacy

Founder & Visionary
Ashley Canterbury is the Founder and CEO of Belli Capelli Beauty, an adaptive beauty consultancy working to make beauty products, services, and spaces more accessible for people of all abilities.
With more than 20 years of experience as a hairstylist, makeup artist, and beauty professional, Ashley understands the confidence, creativity, and independence that beauty can provide. Her perspective changed after surviving a life-threatening automobile accident that resulted in permanent vision loss in her left eye. As she adapted to life with partial sight, she became increasingly aware of how often beauty packaging, tools, environments, and services are designed without people with disabilities in mind.
Ashley founded Belli Capelli Beauty to help close that gap. Through one-on-one adaptive beauty consultations, accessibility audits, professional education, and the development of the Adaptive Beauty Design Standard, she helps individuals and beauty businesses create experiences that are more functional, dignified, and inclusive.
Her mission is rooted in a simple belief: beauty should work for people, not the other way around.
Our Core Principles
Guiding Us Towards Inclusive Beauty
Accessibility
We believe in creating beauty products and experiences that are accessible to everyone. Our focus on adaptive design ensures that all individuals can enjoy and engage with our offerings.Inclusivity
Inclusivity is at the heart of our mission. We celebrate diversity in all its forms and strive to represent a wide range of beauty standards, ensuring that everyone feels seen and valued.Innovation
Innovation drives us to continuously improve our products and services. We are committed to researching and implementing cutting-edge solutions that enhance the beauty experience for all.Empowerment
We aim to empower our community by fostering self-expression and confidence. Our products are designed not just to enhance beauty, but to inspire individuals to embrace their uniqueness.

Contact Us
689-206-4512
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